AI Insights · Timothy · July 2023
Top 5 Film & Television Apps on iOS in the US for Q2 2023
Discover the performance trends of the top 5 Film & Television apps on iOS in the United States during Q2 2023, including downloads, revenue, and active users.
The second quarter of 2023 saw significant activity in the Film & Television app category on the iOS platform in the United States. Here’s a closer look at the performance of the top 5 apps: Disney+, Hulu: Stream TV shows & movies, HBO Max: Stream TV & Movies, Peacock TV: Stream TV & Movies, and Paramount+.
Disney+ experienced a notable fluctuation in weekly revenue, peaking at approximately $6.3M in mid-June. Weekly downloads for the app remained relatively steady, with a slight increase towards the end of the quarter, reaching about 248K in the last week of June. Active users showed a slight decline in the middle of the quarter but rebounded to around 4.7M by the end of June.
Hulu: Stream TV shows & movies saw a consistent performance in weekly revenue, peaking at around $4.6M in the final week of June. The app maintained a steady download rate, with minor fluctuations, ending the quarter with approximately 232K downloads in the last week of June. Active users remained strong throughout the quarter, with a slight peak of about 9.1M in late May.
HBO Max: Stream TV & Movies had a significant peak in weekly revenue in late April, reaching around $7.6M. However, the app experienced a dramatic drop in both downloads and active users towards the end of the quarter, with weekly active users dropping to approximately 933K by the last week of June.
Peacock TV: Stream TV & Movies showed a steady increase in weekly revenue, culminating in about $4.2M in the last week of June. Downloads fluctuated throughout the quarter, ending with around 206K in the final week. Active users saw a slight decline mid-quarter but ended with a stable count of approximately 1.9M.
Paramount+ maintained a consistent weekly revenue, peaking at roughly $3.4M by the end of June. Downloads hovered around the 160K mark towards the end of the quarter. Active users showed a slight increase mid-quarter, peaking at about 1.26M in mid-June.
For more detailed insights and data, visit Sensor Tower.
